Taipei Public Library

季刊第三十三卷二期 Quarterly Vol. 33, No.2
出刊日期：中華民國104年12月15日 Dec. 15, 2015

主題：公共圖書館服務行銷策略之探討Services Marketing Strategies in Public Libraries

封面說明 Explanation of Cover
隨著科技發展以及網際網路的普及化，公共圖書館服務內容與傳遞方式已轉趨多元。公共圖書館擔負社區學習中心之角色，為滿足讀者需求與期望，如何在有限的經費及人力資源下，運用有效的行銷策略，促銷公共圖書館服務，以吸引更多民眾支持與認同並能形塑圖書館專業角色，為當今公共圖書館所要正視的課題。
With advances in technology and the popularization of the Internet , public libraries have more and more information services and delivery methods. Public libraries not only take the role of community learning centers, but also turn to “reader –oriented” libraries. Within limited budgets and human resources, public libraries now need to figure out how to use effective marketing strategies to promote library services, attract public support, and shape the professional identity of public libraries.

專題論述 ARTICLES

公共圖書館資訊服務及網路行銷
Public Library’s Information Services and Internet Marketing
林志鳳
Chihfeng P. Lin

公共圖書館推廣服務行銷策略之應用－以閱讀活動為例
Applying Marketing Strategies in Public Libraries: A Case Study of Reading Activities
陳隆輝、黃琡珺
Long-Hui Chen, Shu-Chun Huang

臺中市圖書資訊中心推動「閱讀起步走．親子悅讀營」之政策行銷與成效探討
Policy Marketing and Effectiveness of “Bookstart & Happy Reading Camp” by Taichung Library Information Center
劉華宗、楊清媚
Hua-Tsung Liu, Ching-Mei Yang

運用社群媒體行銷圖書館服務之淺析
Application of Social Media in Marketing of Library and Information Services
姜義臺
Yi-Tai Chiang